Structured Bid Writing (Advanced) teaches sophisticated, in-depth writing techniques for approaching bid writing.
Delegates learn an advanced technique for creating clear, concise and competitive messages and are shown how to use these to create more powerful and compelling executive summaries. The training teaches techniques designed to enable learners to answer complex bid questions and introduces storyboarding as both a writing technique and an important process improvement.
Taught by a professional writer, the course is lively and engaging, with plenty of opportunities for learners to put the learning to practice. Plus, learners are given a workbook to write in on the day and take back to the office, so they can refer back to it time and time again.
Advanced messaging for bids and pitches
Here, learners are taught how to formulate sophisticated, highly competitive messages which are designed to form the heart of an executive summary. This advanced messaging technique has proven itself in many must-win bids.
Executive summaries: Structuring to Win
Delegates will learn how to use the messaging to create a strong and repeatable structure for an executive summary.
Executive summaries: A critical framework
The trainer will now facilitate a critique of a number of your company’s executive summaries.
Answering complex questions
Failing to answer the question is one of the most common pitfalls of bid writing. Here, learners are shown how to break a question down into its key components, and how to rapidly structure the answer.
The power of storyboarding
Delegates learn an effective storyboarding process which has the power to transform bid writing, by minimising rewriting and ensuring that Red Team reviews are more strategic and valuable.