Different marketing materials call for different writing styles. This course is all about understanding how the copywriting techniques learned on Structured Marketing Writing (Fundamentals) can be adapted to craft engaging copy for a range of marketing materials. The Structured Marketing Writing (Advanced) course takes an in-depth look at writing for the web, writing marketing emails, press releases and thought leadership pieces.
Taught by a professional writer, the training is lively and engaging, and incorporates examples of your organisation’s marketing writing. Plus, learners receive a handbook that they can refer to time and time again.
Writing for the web
Learners are taught the recipe for a perfect web page. Then, facilitated by the trainer, learners will rewrite some of your organisation’s web copy.
Writing marketing emails
This in-depth module explores how the latest best-practice email campaigns work and teaches learners how to put this understanding to work with copywriting.
Writing press releases
This module will take delegates through a tried-and-tested formula for writing press releases.
Writing thought leadership pieces
Opinions matter, and blogs and opinion articles are great ways to build trust and credibility for your brand. Learners are taught how to write attention-grabbing thought leadership pieces with a strong and original angle.
Briefing and reviewing
This module shows learners how to create robust briefs, and how to review copy effectively.
Grammar and punctuation
The trainer will clear up the most common grammar and punctuation queries.