Being able to write good copy is an essential skill for any marketer. Structured Marketing Writing (Fundamentals) teaches learners core techniques for crafting engaging marketing copy that gets results.
Taught by a professional writer, the training is lively and interactive, with plenty of exercises. Plus, learners receive a handbook which they can refer to time and time again.
Audience and message
Illustrated with a fun, practical exercise, learners are shown the importance of knowing who your audience is and what message you want to communicate, before putting pen to paper.
Here, the trainer will overview the theory and benefits of structured writing techniques. This includes an introduction and demonstration of Microsoft Word’s Outline View.
Tone of voice
Looking at a variety of examples, the trainer encourages learners to consider how to achieve a desired tone of voice.
Writing with clarity
This module covers how to write clearly and concisely, using shorter and simpler words and sentences.
Engaging your reader
Copywriting has to be engaging. Here, the training overviews how you can keep your reader interested with positive and direct writing, and benefits rather than features.
Writing for scan readers
How to use devices such as headings, bullets, boxes and bold to highlight your competitive points.
A fun exercise to get people thinking about the kinds of mistakes they need to watch out for.