To make a sale or nurture leads, it’s often important to be able to communicate a competitive message in writing. Whether your sales people are writing emails, proposals or presentations, Structured Sales Writing will give them the core writing skills they need to ensure their writing gets results.
Taught by a professional writer, the training is lively and engaging. Plus, learners receive a handbook after the training which they can refer to time and time again.
Illustrated with a fun and thought-provoking exercise, this module gets learners thinking about how to craft clear, compelling and competitive messages.
Here, the training will overview the theory and benefits of structured writing techniques. This includes an introduction and demonstration of Microsoft Word’s Outline View.
Writing with clarity
Learners are shown how to write clearly and concisely, using shorter and simpler words and sentences.
Engaging your reader
Here, the trainer demonstrates how to keep the reader interested with positive, lively and direct writing.
Writing for scan readers
This module covers how to use devices such as headings, bullets, boxes and bold to highlight competitive points.
A simple but effective proofreading exercise gets learners thinking about the common spelling and grammar errors that can be avoided when writing and teaches professional proofreading skills.