Structured Business Writing – eLearning courses 2017-08-07T09:53:12+00:00

Transform the way you write for business

Structured Business Writing is designed for anybody who recognises that writing in English is a significant part of their professional life.

It will teach you a proven method that will make your documents clearer and more concise, properly structured and far more professional.

Businesses

Writing is one of the most important skills in any office.

Structured Business Writing for Businesses

Businesses that provide this training can expect their teams to become more productive and to produce better argued,
clearer and more professional documents.

Universities

Writing is one of the most important skills for any graduate.

Structured Business Writing for Universities

Universities that provide this training can expect their students to be able to think in a clearer, more structured way.
Whilst this course is not designed specifically for academic writing, it will give students a competitive advantage when preparing for the world of work.

Business Writing across all devices
The first part of the method is objective setting. In this business writing course, that means taking a long hard look at what you want to achieve with your document.

  • Objective setting

    By considering what you’re trying to write and who your audience is before you begin, your writing will be much more effective. This lesson introduces the hallmarks of a focused objective and provides guidance on how to achieve it.

Next, getting your messages right is critical for any writing. That’s why it’s such an important part of the Structured Writing MethodTM.

  • Messaging 
    The purpose of business writing is to communicate clear, concise, compelling messages. Many business documents can add ‘competitive’ to this list. In this lesson, you will learn a tried-and-tested, five-step process for creating compelling and competitive messages.

The method then moves on to structuring. If you can create an effective structure before writing begins, you are far more likely to write a better document, much faster.

  • Structuring with Microsoft Word’s Outline View
    In this lesson, you will learn how to use Microsoft Word’s Outline View tool to rapidly and more effectively structure your writing.

The key thing about the Structured Writing MethodTM is that writing tends to be the very last thing you do. After you’ve worked out your initial objectives, fine-tuned your messages and created the structure, you’ll find your writing is much more focused and confident than before. But it’s still important to look at several ways to improve the crafting of your writing at this last stage.

  • Crafting: writing for scan readers
    People tend to scan read business documents. In this lesson, you will learn how to use headings, bullets, boxes and bold text effectively, to make your documents easy and manageable to read.

  • Crafting: engage your readers
    How are you going to hold your reader’s interest if your text is uninspiring and dull? In this lesson you’ll learn how to engage readers by turning facts into benefits, and writing lively, direct sentences.

  • Crafting: writing with clarity
    Clear documents really impress business readers. Here you’ll get tips on how to cut jargon from documents and how to use words and sentences that are as short and simple as possible.

  • Crafting: writing with authority
    Writing with authority is important for internal documents. But it can also be critical for external facing documents offering consultative advice. This lesson looks at the particular challenges of such documents and will give you guidance on authoritative structure and language. In addition, it will give advice on when to provide legal caveats and how best to incorporate them.

  • Crafting: grammar and punctuation
    Just as clear writing will impress, so poor grammar and punctuation will do the opposite. This lesson clears up a number of common grammatical queries, and shows the correct way to use punctuation marks such as colons, semi-colons and apostrophes.

  • Crafting: proofreading
    A few silly mistakes in a document can undo all the hard work that’s gone into its creation. In this lesson, you’ll learn ten top tips to help you proofread your writing.

Training you can trust

We have taught Structured Business Writing to many of the world’s leading brands.

View more

Transform your business writing

  Sign up now and start writing better structured, clearer and more professional documents today.

Get started today
Contact us for classroom courses

Our site uses cookies to provide a better experience. By clicking on the button you agree to cookies being used on this site.