Writing Machine releases free online writing programme to help HEIs respond to the Covid-19 crisis

Writing Machine is supporting HEIs by offering our online writing programme course and course materials completely free of charge for use until 31 September 2020. We hope this will be helpful to institutions seeking to rapidly provide high-quality, pedagogically-sound online courses in response to the unfolding Covid-19 crisis.

As HEIs respond to the unfolding Covid-19 crisis, they are making an unprecedentedly swift move to teaching online and rapidly re-aligning provision for the rest of the academic year (and beyond). We are aware of some of the new, urgent, challenges facing institutions. Like you, we are reading articles such as David LeFevre’s recent piece in the THE in which he argues that the extraordinary achievement of stabilising by shifting teaching online will be swiftly followed by the immediate imperative of creating an enhanced online offering for delivery in the very near future.

This means that institutions must achieve – in just a few weeks – levels of quality for online courses that would normally involve at the very least a three- to six-month development period.

In this context, we believe that we may be able to help by providing – free of charge – highly professional course materials that would help your university keep current students engaged with their institution and prevent prospective home and overseas students from deferring or cancelling their studies.

If you are interested in this offer, please get in touch with us directly using the contact details below. You can link to a demo of our course from this page.

I wish you all the very best during this exceptionally difficult time.

Paul Ayling

Writing Machine has more than 30 years’ experience of providing editorial, consultancy and writing training services to many of the world’s largest companies such as IBM, Microsoft, HP and BT. Our Structured Writing Method™, now in its second-generation eLearning version, focuses at once on the quality of thinking and the quality of writing.

The Structured Writing Method is a proven, high-value professional course that can be easily imported into HEI VLEs for use off-the-shelf, immediately. Alternatively, with some simple tailoring, it can rapidly become the cornerstone of a blended learning programme tailored to the needs of your own students.

We would like to support HEIs respond to the Covid-19 by offering our unique online programme and associated course materials completely free of charge for use until 31 September 2020.

We will provide the following items:

  • A single SCORM version of the course in its entirety
    This could be provided immediately to all your students via your VLE. This stand-alone version features video, interactions, exercises and quizzes. The course is designed to work on smartphones and tablets as well as desktop computers. Click here to see a demo of this course.
  • Separate SCORM versions of each of the lessons
    These will provide you with the building blocks to rapidly create an extremely professional, blended online learning course similar to the one that we provide to corporate clients as a virtual classroom delivery.
  • Template for customisable, blended virtual classroom delivery
    We typically deliver this course over a six-week period to corporate clients, but flexibility is built into the delivery model which we will share with you. It includes seven virtual classroom contact hours which we design to be as interactive and relevant to the cohort as possible. We use Zoom to create breakout rooms for group activities. The eLearning materials are used here for priming ahead of each session as well as for consolidation learning following the virtual classroom sessions.
  • Links to our ‘insight’ videos on VIMEO for use in priming
    Each module – or lesson – in the Structured Writing Method begins with an ‘insight’ video which explains why the lesson is important and relevant when writing any document (including, of course, academic documents). In our virtual classroom courses, we prime students with our ‘Thinking Ahead’ modules. These feature the insight video of the forthcoming lesson, coupled with a few questions and perhaps a quick quiz to get students to ‘think ahead’ about the next lesson. We will provide links to these VIMEO videos so your institution can do something similar for your students.

To see an online demo of the course, please click this link. This is the complete course version that we are offering. As mentioned in the ‘offer’ section on this page, we are also providing access to each of the lessons as separate SCORM packages to enable you to rapidly create virtual classroom blended courses based on the Structured Writing Method.

Contact us for more information

Find out more about the Structured Writing Method
Blended synchronous and asynchronous delivery

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