Why RAVENs aren’t always as smart as they seem
Affect and effect are two of the trickiest words in the English language to get right.
Banish the passive voice to pep up your writing
If your writing has been feeling a bit lethargic and needs livening up, writing in the active voice is a great place to start.
Two for the price of one: evangelical case studies
There is one document that combines both thought leadership and credibility – the evangelical case study.
The golden rule of crafting: write like you speak
This simple rule will make sure your writing sounds more natural, and that the widest possible audience understands your point.
Tell me what you want (what you really, really want)
What’s this - a Spice Girls reference in 2020? We’re surprised too, but we recently heard something that we just had to share.
Make your writing punch above its weight
Are you finding it difficult to get people excited about something you have to say?
Providing critical feedback: striking a balance
Being ruthless isn’t easy – especially when dealing with the work of your peers.
Why the comma splice isn’t nice
The comma splice is a bit of a weakling in the world of punctuation.
Mischievous modifiers
One morning I shot an elephant in my pyjamas. How he got into my pyjamas I’ll never know. -Groucho Marx- This joke is one of the most famous example of a modifier gone wrong. Modifiers are among the most mischievous words and phrases in the English language. That’s because [...]
The Curse of the Capitals
A lot of capitals are used unnecessarily, which can make the writing look amateurish.