Paul Ayling

About Paul Ayling

Paul has over 30 years’ experience developing world-class editorial solutions for B2B communications in many different private and public sectors, especially technology, professional services and engineering. He has extensive experience of positioning companies and corporate divisions, particularly in large global organisations. He is the founder of Writing Machine Agency, the UK’s first specialist editorial agency, and Writing Machine Academy, which has trained thousands of students in hundreds of companies in the use of the Structured Writing Method™ to produce much better documents, faster.

Blended virtual classroom: the ‘new normal’ for skills training?

2020-06-01T15:02:36+00:00May 28th, 2020|Categories: Bid writing, Business writing, Featured, Marketing writing, Opinion, Structured Writing Method™, Writing for ...|Tags: , , , |

In recent weeks corporate training has gone virtual. We consider the long term, and whether virtual blended classroom training will become the 'new normal'.

What is the Structured Writing Method?

2018-09-13T15:45:16+00:00August 23rd, 2018|Categories: Bid writing, Business writing, Crafting, Featured, Messaging, Objective Setting, Structured Writing Method™, Structuring, Writing for ...|Tags: , , , |

The Structured Writing Method™ is applicable to every business, and every business document. But what is it, and how does it work?

Content triage: the perfect answer to research overload

2018-08-24T16:43:40+00:00August 23rd, 2018|Categories: Bid writing, Business writing, Featured, Structured Writing Method™, Structuring, Writing for ...|Tags: , , , |

Researching a topic used to be difficult because information was so hard to come by. Now the challenge is how to deal with information overload.

How training in structured writing develops a multi-skilled workforce

2018-08-29T10:08:36+00:00August 17th, 2018|Categories: Featured, Structured Writing Method™|Tags: , , , , , |

Many of our clients have told us the same thing: that the Structured Writing Method™ has an impact that goes far beyond writing.

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