Five surprising ways the Structured Writing Method can improve your business
By breaking down the intellectual processes needed to write effectively, the method can transform the way people think and work.
Top tips for setting an effective objective
Setting an objective upfront gives you the chance to step back and consider your writing – and your work more broadly – strategically from the very beginning.
Writing a case study: the four most common pitfalls
To improve the quality of your case studies, it's important to avoid these common mistakes.
Content triage: the perfect answer to research overload
Researching a topic used to be difficult because information was so hard to come by. Now the challenge is how to deal with information overload.
What is the Structured Writing Method?
The Structured Writing Method™ is applicable to every business, and every business document. But what is it, and how does it work?
White paper: ‘The transformative power of structured writing’
There is a clear and rapid shift in the type of skills that organisations are needing in order to thrive.
How training in structured writing develops a multi-skilled workforce
Many of our clients have told us the same thing: that the Structured Writing Method™ has an impact that goes far beyond writing.
The problem with traditional messaging
There’s one fundamental problem with traditional messaging projects: they rarely create messages that are usable.
Structuring: probably the best writing tip in the world
Whatever you’re writing, structure is at the heart of every successful document.
American English: there’s more than meets the -ize
Whether you're writing British or American English, mistakes in any document can undo your hard work.