Opinions matter – top ten tips for article writing
Opinions matter. They can help you convince your customers that your company is at the top of its game – and they can showcase your vision of the future, too.
Create a perfect value proposition in 5 steps
“A great value proposition can help you connect with more prospects and boost your commercial success, but writing this kind of document can be very challenging and time consuming if you don’t go about it the right way. To take the pain out of the entire process, try following [...]
Why RAVENs aren’t always as smart as they seem
Affect and effect are two of the trickiest words in the English language to get right.
Blended virtual classroom: the ‘new normal’ for skills training?
In recent weeks corporate training has gone virtual. We consider the long term, and whether virtual blended classroom training will become the 'new normal'.
Tell me what you want (what you really, really want)
What’s this - a Spice Girls reference in 2020? We’re surprised too, but we recently heard something that we just had to share.
Entertain before you inform
Entertaining – or engaging – your reader is something that needs to happen right at the start of any written document, no matter what it is.
Break down the walls with subheadings
Subheadings break down your text into manageable, consumable chunks, and actively encourage your reader to stay with you.
Six ways to write with authority
For your writing to transform into a successful weapon and have that impact, it's important to write with a sense of authority.
Editing and proofreading mini guide: success is in the details
Everyone makes mistakes. But when it comes to marketing collateral, you really can’t afford to allow even a single error to slip through the net.
Content triage: the perfect answer to research overload
Researching a topic used to be difficult because information was so hard to come by. Now the challenge is how to deal with information overload.