Create a perfect value proposition in 5 steps

2021-08-17T17:05:58+00:00August 16th, 2021|Categories: Business writing, Featured, Marketing writing, Messaging, Opinion|

“A great value proposition can help you connect with more prospects and boost your commercial success, but writing this kind of document can be very challenging and time consuming if you don’t go about it the right way. To take the pain out of the entire process, try following [...]

Blended virtual classroom: the ‘new normal’ for skills training?

2020-06-01T15:02:36+00:00May 28th, 2020|Categories: Bid writing, Business writing, Featured, Marketing writing, Opinion, Structured Writing Method™, Writing for ...|Tags: , , , |

In recent weeks corporate training has gone virtual. We consider the long term, and whether virtual blended classroom training will become the 'new normal'.

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