9 top tips for writing great white papers
White papers are a hugely important part of the marketing mix.
Six different types of white paper – and how to write them
Not all white papers are the same.
The competitive imperative
How can you be sure that your bid messages are competitive?
Entertain before you inform
Entertaining – or engaging – your reader is something that needs to happen right at the start of any written document, no matter what it is.
Break down the walls with subheadings
Subheadings break down your text into manageable, consumable chunks, and actively encourage your reader to stay with you.
Six ways to write with authority
For your writing to transform into a successful weapon and have that impact, it's important to write with a sense of authority.
Editing and proofreading mini guide: success is in the details
Everyone makes mistakes. But when it comes to marketing collateral, you really can’t afford to allow even a single error to slip through the net.
Writing a case study: the four most common pitfalls
To improve the quality of your case studies, it's important to avoid these common mistakes.
Content triage: the perfect answer to research overload
Researching a topic used to be difficult because information was so hard to come by. Now the challenge is how to deal with information overload.
Trust me, I’m an engaging writer
Every writer wants their writing to be both engaging and credible. But it's a tricky combination; all too often these objectives seem to compete with one another.