Tell me what you want (what you really, really want)
What’s this - a Spice Girls reference in 2020? We’re surprised too, but we recently heard something that we just had to share.
9 top tips for writing great white papers
White papers are a hugely important part of the marketing mix.
Make your writing punch above its weight
Are you finding it difficult to get people excited about something you have to say?
The competitive imperative
How can you be sure that your bid messages are competitive?
Entertain before you inform
Entertaining – or engaging – your reader is something that needs to happen right at the start of any written document, no matter what it is.
How training in structured writing develops a multi-skilled workforce
Many of our clients have told us the same thing: that the Structured Writing Method™ has an impact that goes far beyond writing.
One of the best ways to increase your win rate – is to reduce your lose rate
Improving the quality of your writing is one of the best ways to reduce your lose rate (which looks very similar to increasing your win rate).