Opinions matter – top ten tips for article writing
Opinions matter. They can help you convince your customers that your company is at the top of its game – and they can showcase your vision of the future, too.
Banish the passive voice to pep up your writing
If your writing has been feeling a bit lethargic and needs livening up, writing in the active voice is a great place to start.
The golden rule of crafting: write like you speak
This simple rule will make sure your writing sounds more natural, and that the widest possible audience understands your point.
Make your writing punch above its weight
Are you finding it difficult to get people excited about something you have to say?
Providing critical feedback: striking a balance
Being ruthless isn’t easy – especially when dealing with the work of your peers.
Six different types of white paper – and how to write them
Not all white papers are the same.
Entertain before you inform
Entertaining – or engaging – your reader is something that needs to happen right at the start of any written document, no matter what it is.
Break down the walls with subheadings
Subheadings break down your text into manageable, consumable chunks, and actively encourage your reader to stay with you.
Six ways to write with authority
For your writing to transform into a successful weapon and have that impact, it's important to write with a sense of authority.
Editing and proofreading mini guide: success is in the details
Everyone makes mistakes. But when it comes to marketing collateral, you really can’t afford to allow even a single error to slip through the net.