Empowering National’s sales team by equipping them with essential bid writing skills

National Car Rental asked WM Training  to audit the way it responded to invitations to tender – to ensure it was pitching itself in the best possible light to potential corporate clients.

We assessed the clarity, structure, fluency, presentation and impact of National Car Rental’s sales bids, and recommended ways to make their pitches more effective and engaging.

The training solution: a one-day course focused on executive summary writing

The course was designed as an interactive workshop, not a lecture. The delegates were introduced to a range of skills that professional copywriters use to engage the reader. They then put those skills to the test in practical writing exercises. It was challenging, but effective. The key elements covered in the course included structuring, turning facts into benefits, corporate messaging, and grammar. This approach gave delegates a full ‘tool kit’ of techniques for writing executive summaries for any situation.

Client feedback

Delegates were asked to give a score out of five on a list of feedback questions such as ‘Quality of the training content’, ‘Quality of the trainer’ and ‘I have learnt new techniques that will enhance my writing’. The average score was 4.5 out of 5.