Telstra was looking for a hard-hitting writing course that would significantly improve the quality of their bids.
The bid team sent out proposals on a daily basis but they sometimes suffered from the lack of a compelling message. Moreover, it was apparent that some people were naturally writing to impress an internal audience rather than an external prospect. That’s why Telstra’s organisational development manager felt that an external consultancy would be best placed to take a more objective and critical standpoint.
The training solution: Structured Bid Writing training using existing Telstra bids
Course delegates came from sales, marketing and bid departments. In an additional exercise, Writing Machine Academy took a critical look at some existing Telstra bids to enable delegates to see what was wrong with them.
Writing Machine Academy delivered the course four times – training around 50 Telstra employees.
Delegates were asked to give a score out of five on a list of feedback questions such as ‘Quality of the training content’, ‘Quality of the trainer’ and ‘I have learnt new techniques that will enhance my writing’. The average score across all four courses was 4.4 out of 5.