Terry Hughes, General Manager, Marketing at Panasonic, was looking for marketing writing training for his UK marketing team.
He felt they should be writing copy that was more customer-focused, engaging and clear. Their writing covered the full range of marketing requirements including brochures, emails, web copy and direct mail.
The training solution: A marketing team that can create copy which is customer-focused, engaging and clear
The delegates who attended Writing Machine Academy’s Structured Marketing Writing (Fundamentals) training course found that their writing was vastly improved, and was no longer repetitive or overly technical.
Panasonic was able to source funding from the Welsh Government, which made the course very affordable. Terry has since recommended the training to his European colleagues.
Delegates were asked to give a score out of five on a list of feedback questions such as ‘Quality of the training content’, ‘Quality of the trainer’ and ‘I have learned new techniques that will enhance my writing’. The average score across all four courses was 4.8 out of 5.