Providing KCOM with a bid writing course focusing on crafting responses to match the customer’s needs2017-06-06T06:38:39+00:00

Project Description

Testimonial

Providing Kcom with a bid writing course focusing on crafting responses to match the customer’s needs

Quick facts

About
KCOM Group provides communications and IT services for multi-site enterprise and public sector organisations across the UK, and has a well-established reseller channel.

Courses

  • Structured Bid Writing (Fundamentals and Advanced)

Delegates on all three courses had a wide variety of experience – some were new starters who had never even seen a bid document before, while others had been working on bids for years.

KCOM was finding that many of those already working on bids tended to regurgitate existing boilerplate material rather than focus on the questions asked and tailoring their work to address specific customer requirements.

The training solution: A bid writing course focusing on crafting responses to match the customer’s needs

Writing Machine Academy has run 3 x two-day Structured Bid Writing courses to help give people more confidence in writing and the tools they needed to tailor their responses. Areas covered included focusing on the question, structuring answers, talking about benefits rather than features, and communicating technical information in non-technical terms. KCOM chose slightly different modules for the second day of each course to suit the particular group of delegates. Among these were executive summary writing, briefing and reviewing, and grammar. Throughout the course, delegates worked with examples from KCOM’s own bids so that it was easy for them to see how their learning could translate across to their work.

Client feedback

Delegates were asked to give a score out of five on a list of feedback questions such as ‘Quality of the training content’, ‘Quality of the trainer’ and ‘I have learned new techniques that will enhance my writing’. The average score across the courses was 4.6 out of 5.

“I now have a greater understanding of what a customer is looking for and how to create a document that grabs the reader’s attention.”
KCOM delegate

“This was a fantastic course. It was great to see everyone in the room being so vocal and enthusiastic.”
KCOM delegate
“I now have a greater understanding of what a customer is looking for and how to create a document that grabs the reader’s attention.”
KCOM delegate
“I will now qualify bids better and then structure the response so that I get the document I need to win!”
KCOM delegate
“The trainer was friendly, engaging and knowledgeable.”
KCOM delegate

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