Delegates on all three courses had a wide variety of experience – some were new starters who had never even seen a bid document before, while others had been working on bids for years.
KCOM was finding that many of those already working on bids tended to regurgitate existing boilerplate material rather than focus on the questions asked and tailoring their work to address specific customer requirements.
The training solution: A bid writing course focusing on crafting responses to match the customer’s needs
Writing Machine Academy has run 3 x two-day Structured Bid Writing courses to help give people more confidence in writing and the tools they needed to tailor their responses. Areas covered included focusing on the question, structuring answers, talking about benefits rather than features, and communicating technical information in non-technical terms. KCOM chose slightly different modules for the second day of each course to suit the particular group of delegates. Among these were executive summary writing, briefing and reviewing, and grammar. Throughout the course, delegates worked with examples from KCOM’s own bids so that it was easy for them to see how their learning could translate across to their work.
Delegates were asked to give a score out of five on a list of feedback questions such as ‘Quality of the training content’, ‘Quality of the trainer’ and ‘I have learned new techniques that will enhance my writing’. The average score across the courses was 4.6 out of 5.