QinetiQ wanted to improve the efficiency of its bid department. The existing culture often favoured writing more bids at the expense of writing more successful bids.
The bid team needed to find a way to collaborate effectively and thus produce more cohesive and compelling bid documents.
Following a root and branch review, it was decided that QinetiQ’s bid team should receive Structured Bid Writing training from Writing Machine Academy.
The training solution: A series of bespoke bid writing courses across the UK
Writing Machine Academy tailored an initial course to meet the particular needs of QinetiQ’s delegates. The one-day Structured Bid Writing (Fundamentals) course drew on specific examples of writing from the bid team and focused on areas for improvement that we had identified with QinetiQ’s head of learning, Mark Hopkins. It was of particular importance to Mark that the course was delivered by professional writers, not just trainers who can write.
Following the success of this first course, Writing Machine Academy was able to further refine the content over a series of six more courses. All of these received very positive feedback from QinetiQ’s delegates.
Delegates were asked to give a score out of five on a list of feedback questions such as ‘Quality of the training content’, ‘Quality of the trainer’ and ‘I have learned new techniques that will enhance my writing’. The average score was 4.5 out of 5.