Strengthening SABMiller’s financial teams by teaching them how to write clear reports for a specific audience and outcome2017-06-06T06:38:35+00:00

Project Description


Strengthening SABMiller’s financial teams by teaching them how to write clear reports for a specific audience and outcome

Quick facts

SABMiller is one of the world’s largest brewing and beverage organisations. Based in Woking, Surrey, SABMiller now employs some 75,000 people across six continents. SABMiller brands include Grolsch, Carlsberg, Peroni Nastro Azurro and Fosters. The company has a primary listing on the London Stock Exchange and appears in the FTSE 100 index.


  • Structured Business Writing

SABMiller’s treasury department are responsible for producing reports, papers and project notes. These documents are often very long and must effectively communicate technical information to a board-level audience.

The writing issues that the team faced often unnecessarily protracted an already lengthy process. There were delays at every stage of the writing process with the outcome often being a document that lacked a clear purpose and was difficult to read.

The training solution: A tailored, Structured Business Writing course to provide clear processes to follow alongside valuable hints and tips from professional writers.

Writing Machine Academy had a briefing call with David Mallac, SABMiller’s group treasurer, to establish what exactly his team wanted from a business writing course. It was decided that Writing Machine Academy would essentially retrain the team, from the basics of report writing to the finer points of structure and style. The course covered everything from initial messaging discussions to the final proofread.

Client feedback

Delegates were asked to give a score out of five on a list of feedback questions, such as ‘Quality of the training content’, ‘Quality of the trainer’ and ‘I have learned new techniques that will enhance my writing’. The average score was 4.5 out of 5.

“The feedback from the course has been very positive and your trainer went down a storm!”
David Mallac, Group Treasurer, SABMiller

“A good course with useful takeaways.”
SABMiller delegate
“Great course considering the constraints of a day!”
SABMiller delegate
“We have discussed key writing tips during this session and this will improve my writing ability.”
SABMiller delegate

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