Transform the way you write

Writing Machine Academy’s training courses are based on the
Structured Writing Method, one of the world’s most advanced business writing methods.

Structured Business Writing

Writing is one of the most important skills in any office. More ...

Structured Business Writing

This course teaches you a process that will make your documents clearer and more concise, properly structured and far more competitive.

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Structured Bid Writing

Good writing can improve an organisation’s bid win rate. More ...

Structured Bid Writing

Improve your win rate by making your bids and tenders more professional and competitive.

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Classroom courses

Interactive training from specialist trainers who are writers first, trainers second. More ...

Classroom courses

Run an in-house course for your team or attend one of our open courses.

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Available any time. Anywhere. For a year.

Online training available anywhere you have a connection to the web and accessible for a full 12 months.
Classroom courses available in the UK and parts of Europe.

Writing Machine Academy’s Structured Writing Method

All our courses are based on our unique Structured Writing Method.
This is a process with four key stages: Objective Setting, Messaging, Structuring and Crafting.

All documents must be created for a known purpose. Objective setting can profoundly affect everything else that happens subsequently – from structure, to message, to tone of voice.
Every business document exists to communicate a certain message. The Structured Writing Method provides clear guidance on how to make such messages as clear, concise, competitive and compelling as possible.

The heart of the Structured Writing Method is the fact that documents need to be structured to suit their purpose. Using word processing software tools to create an effective structure significantly improves the quality of the document and makes the writing process itself very much faster.

All courses include an overview of Microsoft Word’s extremely powerful Outline View tool to help you rapidly and more effectively structure writing.

A key principle of the Structured Writing Method is that writing is the very last thing you do. After you’ve worked out your initial objectives, fine-tuned your messages and created the structure, you’ll find your writing is much more focused and confident than before. But it’s still important to look at several ways to improve the crafting of your writing at this last stage. Our training courses cover:

  • Writing for scan readers
  • Writing with authority
  • Engaging your readers
  • Writing with clarity
  • Grammar and punctuation
  • Proofreading

Training you can trust

The Structured Writing Method was developed over 25 years ago by Writing Machine, one of the world’s most innovative writing agencies. We’ve used it to provide powerful marketing and bid writing services to many of the world’s leading brands.

And we have taught it to even more.

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“The team has absorbed many valuable skills and techniques for creating and communicating clear and concise messages in their writing with greater confidence. The interactive eLearning format is great. It lets each participant proceed at their own pace and the ability to re-visit course modules over weeks and months is a useful tool for reinforcing and refreshing the learning experience.”
Gerry Benz, Special Advisor, Indra Navia AS
“My writing will totally change.”
Deloitte delegate
“The trainer was very engaging, and actively aimed to involve everyone in discussions.”
AXA delegate
“I would like to say that this was one of the best courses I have attended in a long time (possibly ever).”
Hewlett Packard delegate
“The more structured method of writing will minimise time lost editing later.”
Thales Air Defence delegate
“Thank you very much for your company’s support in the training event we had yesterday, which was excellent and covered all the topics I had hoped for. All delegates had a very constructive, informative day, and enjoyed the whole program. I will recommend this course to some European colleagues.”
Terry Hughes, General Manager, Marketing, Prudential

Transform the way you write

  Sign up now and start becoming more professional, competitive and productive today.

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