Transform the way you write
Writing Machine Academy’s training courses are based on the
Structured Writing Method, one of the world’s most advanced business writing methods.
Available any time. Anywhere. For a year.
Online training available anywhere you have a connection to the web and accessible for a full 12 months.
Classroom courses available in the UK and parts of Europe.
Writing Machine Academy’s Structured Writing Method
All our courses are based on our unique Structured Writing Method.
This is a process with four key stages: Objective Setting, Messaging, Structuring and Crafting.
All documents must be created for a known purpose. Objective setting can profoundly affect everything else that happens subsequently – from structure, to message, to tone of voice.
Every business document exists to communicate a certain message. The Structured Writing Method provides clear guidance on how to make such messages as clear, concise, competitive and compelling as possible.
The heart of the Structured Writing Method is the fact that documents need to be structured to suit their purpose. Using word processing software tools to create an effective structure significantly improves the quality of the document and makes the writing process itself very much faster.
All courses include an overview of Microsoft Word’s extremely powerful Outline View tool to help you rapidly and more effectively structure writing.
A key principle of the Structured Writing Method is that writing is the very last thing you do. After you’ve worked out your initial objectives, fine-tuned your messages and created the structure, you’ll find your writing is much more focused and confident than before. But it’s still important to look at several ways to improve the crafting of your writing at this last stage. Our training courses cover:
- Writing for scan readers
- Writing with authority
- Engaging your readers
- Writing with clarity
- Grammar and punctuation
- Proofreading
