Transform the way you write
Writing Machine Academy’s training courses are based on the
Structured Writing Method, one of the world’s most advanced business writing methods.
Available any time. Anywhere. For a year.
Online training available anywhere you have a connection to the web and accessible for a full 12 months.
Classroom courses available in the UK and parts of Europe.
Writing Machine Academy’s Structured Writing Method
All our courses are based on our unique Structured Writing Method.
This is a process with four key stages: Objective Setting, Messaging, Structuring and Crafting.
All documents must be created for a known purpose. Objective setting can profoundly affect everything else that happens subsequently – from structure, to message, to tone of voice.
Every business document exists to communicate a certain message. The Structured Writing Method provides clear guidance on how to make such messages as clear, concise, competitive and compelling as possible.
The heart of the Structured Writing Method is the fact that documents need to be structured to suit their purpose. Using word processing software tools to create an effective structure significantly improves the quality of the document and makes the writing process itself very much faster.
All courses include an overview of Microsoft Word’s extremely powerful Outline View tool to help you rapidly and more effectively structure writing.
A key principle of the Structured Writing Method is that writing is the very last thing you do. After you’ve worked out your initial objectives, fine-tuned your messages and created the structure, you’ll find your writing is much more focused and confident than before. But it’s still important to look at several ways to improve the crafting of your writing at this last stage. Our training courses cover:
- Writing for scan readers
- Writing with authority
- Engaging your readers
- Writing with clarity
- Grammar and punctuation
- Proofreading
Training you can trust
The Structured Writing Method was developed over 25 years ago by Writing Machine, one of the world’s most innovative writing agencies. We’ve used it to provide powerful marketing and bid writing services to many of the world’s leading brands.
And we have taught it to even more.
Giving Telstra delegates the knowledge to write clear, compelling bids targeted at their audience
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2017-06-12T13:50:15+00:00
Showing QinetiQ’s bid team how to write more concise bid documents with a greater focus on the reader
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2017-06-12T13:52:19+00:00
Showing QinetiQ’s bid team how to write more concise bid documents with a greater focus on the reader
Gallery
Showing QinetiQ’s bid team how to write more concise bid documents with a greater focus on the reader
Defence, Engineering, Front page, Manufacturing, Structured Bid Writing, Technology, Telecommunications
Teaching the media department at Prudential how to write in a clear consistent style
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2017-06-06T06:38:35+00:00
Helping OpenText’s sales teams produce more effective written communication
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2017-06-06T06:38:35+00:00
Boosting NATS’ chances of winning bids with better quality writing
shivanis
2017-06-06T06:38:35+00:00
Strengthening SABMiller’s financial teams by teaching them how to write clear reports for a specific audience and outcome
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2017-06-06T06:38:35+00:00
Helping the marketing team at Panasonic to create copy which is customer-focused, engaging and clear
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2017-06-06T06:38:35+00:00
Improving the competitiveness of Executive Summaries at Norland Managed Services
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2017-06-06T06:38:35+00:00
Teaching teams at Mitchells & Butlers to produce internal documents with a clear and concise style
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2017-06-06T06:38:35+00:00
Ensuring that important HR documents at Midlands Co-operative Society are error-free
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2017-06-06T06:38:39+00:00
Providing M&G with a robust step-by-step method for proofreading alongside helpful hints and tips
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2017-06-06T06:38:39+00:00
Providing KCOM with a bid writing course focusing on crafting responses to match the customer’s needs
shivanis
2017-06-06T06:38:39+00:00
“The team has absorbed many valuable skills and techniques for creating and communicating clear and concise messages in their writing with greater confidence. The interactive eLearning format is great. It lets each participant proceed at their own pace and the ability to re-visit course modules over weeks and months is a useful tool for reinforcing and refreshing the learning experience.”
“My writing will totally change.”
“The trainer was very engaging, and actively aimed to involve everyone in discussions.”
“I would like to say that this was one of the best courses I have attended in a long time (possibly ever).”
“The more structured method of writing will minimise time lost editing later.”
“Thank you very much for your company’s support in the training event we had yesterday, which was excellent and covered all the topics I had hoped for. All delegates had a very constructive, informative day, and enjoyed the whole program. I will recommend this course to some European colleagues.”