Why are you writing? All sales and marketing documents need a purpose. This purpose can profoundly affect everything else that happens next – from editorial structure, to the messages, to the tone of voice used. That’s why we always agree objectives with our clients up front.
Every sales and marketing document exists to communicate message(s). We capture these from our clients for every project. Alternatively, we use techniques within the Structured Writing Method™ to create messages that are as clear, concise, competitive and compelling as possible.
Documents must be structured to suit their purpose. We use word processing tools to create a structure for every writing job – an editorial definition – which we send to our clients before writing begins. This significantly improves the quality and efficiency of the writing from the first draft.
Finally, professional writing must be clear, concise, engaging and written for scan readers – as well as being free of mistakes. When the writing begins, our skilled consultants use editorial best practice to produce writing of optimum quality.