The blog site of Writing Machine

Why RAVENs aren’t always as smart as they seem
Affect and effect are two of the trickiest words in the English language to get right.
Entertain before you inform
Entertaining – or engaging – your reader is something that needs to happen right at the start of any written document, no matter what it is.
Break down the walls with subheadings
Subheadings break down your text into manageable, consumable chunks, and actively encourage your reader to stay with you.
Six ways to write with authority
For your writing to transform into a successful weapon and have that impact, it's important to write with a sense of authority.
Editing and proofreading mini guide: success is in the details
Everyone makes mistakes. But when it comes to marketing collateral, you really can’t afford to allow even a single error to slip through the net.
A fistful of bullet point tips
Every good western needs a shootout. But it isn’t just gunslingers for whom the bullet is essential.

Welcome

Here you will find discussions about writing techniques in general, and the Structured Writing Method™ in particular.

Affect and effect are two of the trickiest words in the English language to get right.

Entertaining – or engaging – your reader is something that needs to happen right at the start of any written document, no matter what it is.

Subheadings break down your text into manageable, consumable chunks, and actively encourage your reader to stay with you.

By breaking down the intellectual processes needed to write effectively, the method can transform the way people think and work.

By breaking down the intellectual processes needed to write effectively, the method can transform the way people think and work.

By breaking down the intellectual processes needed to write effectively, the method can transform the way people think and work.

Subheadings break down your text into manageable, consumable chunks, and actively encourage your reader to stay with you.

Affect and effect are two of the trickiest words in the English language to get right.

Entertaining – or engaging – your reader is something that needs to happen right at the start of any written document, no matter what it is.

Everyone makes mistakes. But when it comes to marketing collateral, you really can’t afford to allow even a single error to slip through the net.

Affect and effect are two of the trickiest words in the English language to get right.