The blog site of Writing Machine

A fistful of bullet point tips
Every good western needs a shootout. But it isn’t just gunslingers for whom the bullet is essential.
Tidy your room: how to lay out paragraphs
Badly laid out text gives the impression that you aren't clear on what you’re writing about.
How and when to break the grammar rules
Breaking a few traditional grammar rules of the English language can make your copy more entertaining and more accessible.
Five surprising ways the Structured Writing Method can improve your business
By breaking down the intellectual processes needed to write effectively, the method can transform the way people think and work.
Top tips for setting an effective objective
Setting an objective upfront gives you the chance to step back and consider your writing – and your work more broadly – strategically from the very beginning.
Writing a case study: the four most common pitfalls
To improve the quality of your case studies, it's important to avoid these common mistakes.

Welcome

Here you will find discussions about writing techniques in general, and the Structured Writing Method™ in particular.

Every good western needs a shootout. But it isn’t just gunslingers for whom the bullet is essential.

Badly laid out text gives the impression that you aren't clear on what you’re writing about.

Breaking a few traditional grammar rules of the English language can make your copy more entertaining and more accessible.

By breaking down the intellectual processes needed to write effectively, the method can transform the way people think and work.

By breaking down the intellectual processes needed to write effectively, the method can transform the way people think and work.

By breaking down the intellectual processes needed to write effectively, the method can transform the way people think and work.

Badly laid out text gives the impression that you aren't clear on what you’re writing about.

The Structured Writing Method™ is applicable to every business, and every business document. But what is it, and how does it work?

The Structured Writing Method™ is applicable to every business, and every business document. But what is it, and how does it work?

There is a clear and rapid shift in the type of skills that organisations are needing in order to thrive.

To improve the quality of your case studies, it's important to avoid these common mistakes.