Dialogue is the home of the Trade Secrets of Writing
Mischievous modifiers
One morning I shot an elephant in my pyjamas. How he got into my pyjamas I’ll never know. -Groucho Marx- This joke is one of the most famous example of a modifier gone wrong. [...]
The Curse of the Capitals
A lot of capitals are used unnecessarily, which can make the writing look amateurish.
Avoid hyphen-related trouble
Ever wondered whether or not you should use a hyphen between two words? If you have, you're probably thinking about using a ‘compound adjective’.
Writing Machine Academy is the home of the world’s most advanced business writing training
Five surprising ways the Structured Writing Method can improve your business
By breaking down the intellectual processes needed to write effectively, the method can transform the way people think and work.
Five surprising ways the Structured Writing Method can improve your business
By breaking down the intellectual processes needed to write effectively, the method can transform the way people think and work.
Five surprising ways the Structured Writing Method can improve your business
By breaking down the intellectual processes needed to write effectively, the method can transform the way people think and work.
The Curse of the Capitals
A lot of capitals are used unnecessarily, which can make the writing look amateurish.
Writing Machine Agency is the home of the Structured Writing Method™
Why RAVENs aren’t always as smart as they seem
Affect and effect are two of the trickiest words in the English language to get right.
The competitive imperative
How can you be sure that your bid messages are competitive?
Editing and proofreading mini guide: success is in the details
Everyone makes mistakes. But when it comes to marketing collateral, you really can’t afford to allow even a single error to slip through the net.
Six different types of white paper – and how to write them
Not all white papers are the same.
