Introducing bid support
An interesting request from a customer pushes us to develop a brand new offering: bid support.
It starts with a call from a client working in the marketing department of a large global IT company. He asks if we can send a writer to work on-site for two weeks to support his colleague in the sales team with some writing for a live bid.
It’s our first foray into the bid world – and it’s enlightening. This document, worth £60m to the business, is being produced last-minute by a team running on adrenaline and working around the clock. The messaging is retro-fitted, the structure is non-existent, the writing is poor and stress levels are high. We do our best given the circumstances, but we’re aware it’s like putting a plaster on a gaping wound.
We know there must be a better way!
So, a lot of research and development later, we create a host of new services just for the bid world: competitive message development, executive summary writing, pre-written content development and the very first Structured Bid Writing course.