Testimonial
Creating a more competitive bid team at
Advanced Health & Care
Quick facts
Advanced Health & Care has been delivering innovative solutions for care since the mid-1990s. It is one of the leading suppliers of IT solutions to the NHS across the UK, Health Service Executive (HSE) in Ireland, local government and care providers in health and social care.
Courses
Many different people from a broad range of departments contribute to bids at Advanced Health & Care. From accounts and legal to bids and sales – they all had a common challenge – how to write with clarity whilst always keeping the key messages in focus.
The company needed a course that would be relevant to all delegates and one which would ensure they were all writing to the same level.
The training solution: a more competitive bid team
Writing Machine Academy delivered a two day Structured Bid Writing training course, which Advanced Health & Care rebranded ‘Writing For Profit!’ to make it more appealing to the exceptionally wide range of delegates attending. To make the course even more inclusive, delegates were shown how to use the structuring, clarity and messaging techniques that they had learned on the first day in a range of deliverables. In particular, the second day was tailored to show how the Structured Writing Method can be applied to executive summary writing, the creation of PowerPoint presentations and writing emails.
Client feedback
Delegates were asked to give a score out of five on a list of feedback questions such as ‘Quality of the training content’, ‘Quality of the trainer’ and ‘I have learned new techniques that will enhance my writing’. The average score across all three courses was 4.2 out of 5.
“The course has really shown me how to write sales documents that will increase my chances of winning more business.”
Advanced Health & Care delegate
“I’m ready to start using these techniques today. The course has given me a much clearer understanding particularly with planning. Thanks so much.”
“I’ve learnt more persuasive techniques to get the message through and engage the recipient.”
“I’m about to complete a major ITT and will be able to use these tools and techniques when I’m writing it.”
“The course has really shown me how to write sales documents that will increase my chances of winning more business.”
