In this lesson, you discover how to analyse the requirements of a bid to work out exactly what your prospect is asking, how you can best fulfil those requirements and – crucially – whether your organisation should be submitting a bid at all.
This lesson teaches a tried-and-trusted messaging method for creating clear, compelling and competitive messages. These will form the key elements used when structuring an executive summary in a later lesson.
If your job is to answer one or more questions in a tender document, it is important to know how to create messages that are clear, concise, competitive and compelling. This lesson shows you how.
In this lesson, you will learn how to use Microsoft Word’s extremely powerful Outline View tool to help you rapidly and more effectively structure your writing.
Not all RFPs allow you to write an executive summary. But if you are given that option. then it is a great opportunity to communicate your competitive position. This lesson provides clear guidelines on how best to structure your executive summary. It shows how the structure should communicate your competitive messages and discusses where and how the other elements of your executive summary should be included.
Failing to answer the question properly is, sadly, one of the worst crimes committed in bid responses. In this lesson you will learn how to break down a question into its key components to make sure you answer it fully. We also explore the importance of assigning appropriate word counts to different aspects of your answer.
Structuring is also key to creating a plan (or storyboard) for a bid answer. You can then show this to the final review team at an early stage – before you write – enabling you to often cut out hours of unnecessary revision time. This lesson will show you how to create a storyboard, and use it to get your bid answers approved internally before you craft your writing.
Just like web readers, procurement people tend to skim-read bid documents – looking for things they can score. In this lesson, we will look at a variety of useful techniques that will enable you to create bid documents that can be skim-read by your prospects. You will see how you can use devices such as headings, bullets, boxes and bold text to make your documents simple and manageable to navigate and read.
This lesson asks: ‘How are you going to hold your reader’s interest if your text is uninspiring and dull?’. You’ll learn how to engage your readers by turning facts into benefits, and by writing lively, direct sentences.
It is important that your bid documents convey your proposition as clearly as possible. This lesson shows you how to cut jargon from your bids, and how to use words and sentences that are as short and simple as possible.
Writing with authority is important for internal documents. But it can also be critical for external facing documents offering consultative advice. This lesson looks at the particular challenges of such documents and will give you guidance on authoritative structure and language. In addition, it will give advice on when to provide legal caveats, and how best to incorporate them.
Poor grammar and punctuation create the effect of an unprofessional organisation. This lesson clears up a number of common grammatical queries, and shows you the correct way to use punctuation marks such as colons, semi-colons and apostrophes.
As you can imagine, a few silly mistakes in a bid document can undo all the hard work that you’ve put into it. So finally, and appropriately perhaps, the Structured Writing Method finishes with a lesson about proofreading, in which you will learn our top 10 tips to help you improve the accuracy of your writing.