Structured Writing Method2020-05-29T14:43:57+00:00

Transform the way you write

The Structured Writing Method is designed for anybody who recognises that writing in English is a significant part of their professional life. It will teach you a proven method that will make your documents clearer and more concise, properly structured and far more professional.

Writing is a critical skill for much of modern business. Writing Machine Academy’s Structured Writing Method course enables teams to write clearer, more logical and far more professional business documents. The course is suitable for all business writers, and the blended course delivery can be focused on the specific needs of individual teams.

Writing is an important part of most people’s professional lives. Being able to communicate a message clearly and concisely is an incredibly important skill – whether that’s when writing reports, emails or any other form of business communications. Poor business writing can lead to frustration and miscommunication.

The Structured Writing Method teaches the method, and tried-and-tested specialist techniques used by Writing Machine Agency to provide writing services to companies such as Alcatel-Lucent, BAE Systems, BT Global Services, Carter Jonas, Experian, HP, Kapsch CarrierCom, QinetiQ, Siemens, SITA and TomTom.

The course is available in three delivery formats: eLearning only (site licence and for teams), classroom blended delivery (which includes a hands-on, interactive day involving a small group of people being taught by a professional writer), and virtual classroom blended delivery (which provides a ‘term’ of lessons for learners who log in from their computers).

What will you learn?

The outcomes of the training include a significant improvement to both the professionalism of  documents and how efficiently they are produced.

On completion of this course, you will be able to:

  • Implement an effective writing process
    making writing more efficient, and leading to better quality documents
  • Clarify objectives and messages before writing
    leading to clearer and more focused writing
  • Effectively plan and structure documents
    to create a logical flow and, again, to speed up the writing process
  • Use clear and concise language
    to get your points across
  • Improve the quality of writing style
    to make documents grammatically correct, appear more professional, authoritative and easier to skim-read
  • Proofread your writing
    to ensure they are free of mistakes

Training delivery options

From eLearning-only, to a full blended delivery, we can train the Structured Writing Method in whatever way suits you best.

Blended Virtual Classroom

Blended Virtual Classroom

Combine the geographical reach of eLearning with the benefits of virtual classroom sessions focusing on the specific writing needs of your team.

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eLearning Only

eLearning Only

This is the ideal choice for companies and institutions needing to upskill many people, irrespective of geographic location. Available as a site licence, or for the individuals in a small team.

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Other options

Blended Classroom

There are many other ways to benefit from Structured Writing Method training including: classroom only, individual eLearning licences, eLearning-only (hosted) and eLearning (site licence).

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Training you can trust

We have taught the Structured Writing Method to many of the world’s leading brands.

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The first part of the method is objective setting. In this business writing course, that means taking a long hard look at what you want to achieve with your document.

  • Objective setting

    By considering what you’re trying to write and who your audience is before you begin, your writing will be much more effective. This lesson introduces the hallmarks of a focused objective and provides guidance on how to achieve it.

Next, getting your messages right is critical for any writing. That’s why it’s such an important part of the Structured Writing Method.

  • Messaging 
    The purpose of writing is to communicate clear, concise, compelling messages. Many documents can add ‘competitive’ to this list. In this lesson, you will learn a tried-and-tested, five-step process for creating compelling and competitive messages.

The method then moves on to structuring. If you can create an effective structure before writing begins, you are far more likely to write a better document, much faster.

  • Structuring with Microsoft Word’s Outline View
    In this lesson, you will learn how to use Microsoft Word’s Outline View  to rapidly and more effectively structure your writing.

The key thing about the Structured Writing Method is that writing tends to be the very last thing you do. After you have worked out your initial objectives, fine-tuned your messages and created the structure, you will find your writing is much more focused and confident than before. But it is still important to look at several ways to improve the crafting of your writing at this last stage.

  • Crafting: writing for skim readers
    People tend to skim read documents. In this lesson, you will learn how to use headings, bullets, boxes and bold text effectively, to make your documents easy and manageable to read.

  • Crafting: engage your readers
    How are you going to hold your reader’s interest if your text is uninspiring and dull? In this lesson you will learn how to engage readers by turning facts into benefits, and writing lively, direct sentences.

  • Crafting: writing with clarity
    Clear documents really impress business readers. Here you will get tips on how to cut jargon from documents and how to use words and sentences that are as short and simple as possible.

  • Crafting: writing with authority
    Writing with authority is important for internal documents. But it can also be critical for external facing documents offering consultative advice. This lesson looks at the particular challenges of such documents and will give you guidance on authoritative structure and language. In addition, it will give advice on when to provide legal caveats and how best to incorporate them.

  • Crafting: grammar and punctuation
    Just as clear writing will impress, so poor grammar and punctuation will do the opposite. This lesson clears up a number of common grammatical queries, and shows the correct way to use punctuation marks such as colons, semi-colons and apostrophes.

  • Crafting: proofreading
    A few silly mistakes in a document can undo all the hard work that has gone into its creation. In this lesson, you will learn ten top tips to help you proofread your writing.

Transform your writing

  Sign up now and start writing better structured, clearer and more professional documents today.

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