Writing for Professionals is designed for anybody who recognises that writing in English is a part of their professional life. It teaches a proven method that will make your documents clearer, more concise, effectively structured and far more professional.

Writing is an important part of most professional lives. Being able to communicate a message clearly and concisely is an incredibly important skill – whether that’s when writing reports, emails, marketing documents or pre-sales materials. Poor writing, meanwhile, can lead to frustration, miscommunication, and a loss of reputation and sales.

This course teaches Writing Machine’s unique Structured Writing Method, based on the tried-and-tested specialist techniques used by our agency to provide writing services to companies such as Alcatel-Lucent, BAE Systems, BT Global Services, Carter Jonas, Experian, HP, Kapsch CarrierCom, QinetiQ, Siemens, SITA and TomTom.

What will you learn?

The outcomes of the training include a significant improvement to both the professionalism of your documents and how efficiently you produce them.

On completion of this course, you will be able to:

  • Implement an effective writing process
    making writing more efficient, and leading to better quality documents
  • Clarify objectives and messages before writing
    leading to clearer and more focused writing
  • Effectively plan and structure documents
    to create a logical flow and, again, to speed up the writing process
  • Use clear and concise language
    to get your points across
  • Improve the quality of writing style
    to make documents grammatically correct, appear more professional, authoritative and easier to skim-read
  • Proofread your writing
    to ensure they are free of mistakes

Structured Writing Method eLearning lessons

The Structured Writing Method eLearning is either available as eLearning only, or as part of a blended delivery with classroom or virtual classroom courses.

The first element of the Structured Writing Method is objective setting. What are you trying to communicate? Who are you writing for? What do you want them to do when they have finished reading? This lesson includes exercises to get you thinking clearly about what communications objectives are and how to create them.

This session reminds you that putting words on the page should be the very last thing you do. Long before this, you should think about who you’re writing for and what message you want to communicate to them. This lesson gives you a task to communicate a particular message to a number of individuals, and encourages you to think about your audience, your objectives and to combine these thoughts to create  messages. Marketing and pre-sales messages, for example, are characterised as being necessarily competitive. 

This lesson teaches the theory and benefits of structured writing techniques, especially when working with objectives and messages. It includes teaching Microsoft Word’s Outline View facility – a tool which has the power to transform the way you approach writing a document. For report writers, it also greatly improves productivity at the research stage. 
This lesson teaches you how to write in a way that ensures your readers pick up on your key messages, even if they only skim-read your document. It looks at how to communicate a message using non-cryptic headings and the use of writing devices such as bullets, boxes and bold text.
How are you going to hold your reader’s interest if your text is uninspiring and dull? To address this issue, this lesson covers techniques such as turning facts into benefits, using more verbs and fewer nouns and using active rather than positive sentence constructions. 

This lesson teaches you how to use shorter and more simple sentences, how to use jargon phrases appropriately and the critical use of Microsoft Word’s ‘readability statistics’ functionality to help improve clarity.

Writing with authority is important for internal documents; even emails. It is particularly important for external-facing documents, especially those offering consultative advice.

This lesson explores the importance of grammar and punctuation and looks at several key areas of difficulty and confusion including: commas; colons and semicolons; hyphens, en dashes and em dashes; apostrophes; acronyms; ‘affect’ or ‘effect’?; ‘s’ or ‘c’?; and how and when to break the rules of grammar.

One of the key challenges when proofreading is the sheer number of potential errors that must be identified. It makes sense, therefore, to break the job into a series of consecutive steps, each designed to focus on a different aspect. This lesson teaches a five-step process for proofreading to ensure that writing is free of mistakes. 

It’s your choice:
Virtual blended classroom, open courses and more.

The course is available in many delivery formats to suit your needs or those of your team.

Blended Virtual Classroom

Blended Virtual Classroom

Combine the geographical reach of eLearning with the benefits of virtual classroom sessions focusing on the specific writing needs of your team.

Read more

Open courses

Open courses

Writing Machine’s unique writing training courses are available as open courses. 

Read more

Other options

Blended Classroom

There are many other ways to benefit from Structured Writing Method training including: classroom only, individual eLearning licences, eLearning-only (hosted) and eLearning (site licence).

Read more

Training you can trust

The Structured Writing Method was first created and refined over 30 years ago in order to train in-house writers. Since then, we have written for, and delivered writing training courses, to clients in the UK and around the world, in sectors ranging from technology, engineering and aerospace, to retail, health & safety, education, event management, food services, leisure and professional services.

‘The course made me aware of how easy it is to make mistakes.’

EY delegate

‘I will use the structuring every day.’

Advanced Delegate

‘The Writing for bids course was spot on. People left the training with real skills and techniques that they could implement immediately, on a day-to-day basis. I’m very confident that our writers now have the foundation they need to produce clearer, punchier documents.’

Andy Sampson, Senior Bid Manager, NATS

‘Writing Machine’s Structured Writing Method has not only improved the way we write our reports, it has also changed the way we think as a business.’

Senior Manager, Leadership, Management and Talent Development, Principality Building Society

‘I’m sure that the course will help me produce better quality, more engaging documents and challenge the status quo around content headings.’

Hewlett Packard Delegate

‘The team has absorbed many valuable skills and techniques for creating and communicating clear and concise messages in their writing with greater confi dence. The interactive eLearning format is great. It lets each participant proceed at their own pace and the ability to re-visit course modules over weeks and months is a useful tool for reinforcing and refreshing the learning experience.’

Special Advisor, Indra Navia AS

“The training provided some great insights for the team who were inspired to put the learning straight into action.”

Jodie Yates, Strategic Development Manager, CBRE Global Workplace Solutions

‘My writing will totally change.’

Deloitte delegate

‘I have a clearer idea how to adapt sentences to ensure the messaging is clear.’

AXA delegate

‘[The Structured Writing Method] will help me improve the way I structure my documents, which will also improve my efficiency and the time spent working on them.’

Critical Software delegate

‘I thought I was OK at writing, I know now that I can improve a lot!’

Principality Building Society delegate

‘I feel much more confident when starting to write now – I won’t dread it like I used to!’

Mitchells & Butler delegate

‘It will make me question everything I write… Is it necessary? Is it clear?’

Adelphi delegate

‘I feel more confi dent with my writing and starting with a blank page.’

Electrolux delegate

‘I will think more about structure and headings to bring out key messages and themes.’

Deloitte delegate

‘[I would recommend this course for]… new joiners.’

DLA Piper delegate

‘[I would recommend this course for …] ‘… anyone who writes.’

Principality Building Society delegate

‘I think the course will help my communications to be clearer and more succinct.’

Lloyds Banking Group delegate

‘This course will improve my writing greatly and give me confidence in the future.’

Brand Rexcruitment delegate
View more clients

For more information, including a detailed course structure, please download our brochure

Every company’s writing training needs are different




For more information or to discuss your challenges in more detail, get in touch and let’s start a conversation about the right approach for you

Contact us