Transform the way you write

Writing Machine Academy’s training courses are based on the
Structured Writing Method, one of the world’s most advanced business writing methods.

The Structured Writing Method

Writing is one of the most important skills in any office.

Structured Business Writing

This course teaches you a process that will make your documents clearer and more concise, properly structured and far more competitive.

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The Structured Writing Method for bids

Writing skills can improve an organisation’s bid win rate.

Structured Bid Writing

Improve your win rate by making your bids and tenders more professional and competitive.

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Three delivery models

Learn the way that suits your company.

Three delivery models

Writing Machine Academy courses are delivered in three ways: eLearning (site licence or teams), blended classroom or blended virtual classroom.

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Available any time. Anywhere.

Online training is available across your organisation with our site licence or throughout the world with our cloud delivery. Classroom courses are available in the UK and parts of Europe.

Writing Machine’s Structured Writing Method

All our courses are based on our unique Structured Writing Method.
This is a process with four key stages: Objective Setting, Messaging, Structuring and Crafting.

All documents must be created for a known purpose. Objective setting can profoundly affect everything else that happens subsequently – from structure, to message, to tone of voice.
Every business document exists to communicate a certain message. The Structured Writing Method provides clear guidance on how to make such messages as clear, concise, competitive and compelling as possible.

The heart of the Structured Writing Method is the fact that documents need to be structured to suit their purpose. Using word processing software tools to create an effective structure significantly improves the quality of the document and makes the writing process itself very much faster.

All courses include an overview of Microsoft Word’s extremely powerful Outline View to help you rapidly and more effectively structure writing.

A key principle of the Structured Writing Method is that writing is the very last thing you do. After you have worked out your initial objectives, fine-tuned your messages and created the structure, you will find your writing is much more focused and confident than before. But it is still important to look at several ways to improve the crafting of your writing at this last stage. Our training courses cover:

  • Writing for skim readers
  • Writing with authority
  • Engaging your readers
  • Writing with clarity
  • Grammar and punctuation
  • Proofreading

Training you can trust

Writing Machine developed the Structured Writing Method over 25 years ago. As one of the world’s most innovative writing agencies, we have used it to provide powerful marketing and bid writing services to many global brands.

And we have taught it to even more.

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“The team has absorbed many valuable skills and techniques for creating and communicating clear and concise messages in their writing with greater confidence. The interactive eLearning format is great. It lets each participant proceed at their own pace and the ability to re-visit course modules over weeks and months is a useful tool for reinforcing and refreshing the learning experience.”
Gerry Benz, Special Advisor, Indra Navia AS
“My writing will totally change.”
Deloitte delegate
“The trainer was very engaging, and actively aimed to involve everyone in discussions.”
AXA delegate

“I would like to say that this was one of the best courses I have taken in a long time (possibly ever).”

Hewlett Packard delegate

“The Structured Writing Method will minimise time lost editing later.”

Thales Air Defence delegate

“Thank you very much for your company’s support in the training event we had yesterday, which was excellent and covered all the topics I had hoped for. All delegates had a very constructive, informative day, and enjoyed the whole program. I will recommend this course to some European colleagues.”

Terry Hughes, General Manager, Marketing, Prudential

Transform the way you write

  Sign up now and start becoming more professional, competitive and productive today.

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