Blended virtual classroom training

Writing Machine’s blended virtual training model is an excellent alternative to face-to-face blended writing training and the perfect solution for those needing to train geographically dispersed teams including those working from home.

Open courses

Writing Machine’s unique writing training courses available as open courses.

Writing for Professionals and Writing for Bids are based on the Structured Writing Method™, and teach tried-and-tested specialist techniques used with companies such as Alcatel-Lucent, BAE Systems, BT Global Services, Ciena, Carter Jonas, Experian, Hitachi Vantara, HP, Kapsch CarrierCom, QinetiQ, Siemens, SITA and TomTom.

Buy eLearning online

You are now able to buy standard versions of both our eLearning courses directly through our TalentLMS catalogue. The courses are available either for 6 months or 12 months. To see the catalogue, please click here.


Classroom training

Many companies recognise how valuable it can be to have one of our trainers spend time with their team. This model features a one- or two-day classroom engagement designed to introduce the Structured Writing Method to teams. The day is typically located at your company premises and is focused on the specific needs of individual cohorts.

Blended classroom training

We highly recommend that a classroom training day is augmented with the eLearning, to create a blended learning solution.

This has two important benefits. Firstly, it means that during the classroom engagement we can become more focused on exploring the specific needs of the cohort on the day. This is particularly important for clients wishing to provide the bid course to learners with just a single classroom day, for example.

Secondly, a blended learning approach is ideal for learning a soft skill such as writing. We recommend providing access to the eLearning course for at least three months following a classroom engagement.

Structured writing method for business

eLearning (site licence)

For those wishing to train large numbers of learners, we can make the eLearning materials available as a site licence.

In this scenario, the eLearning materials (which can optionally be branded and customised), are hosted on your own internal LMS. This makes financial sense for those wishing to proactively roll it out to large numbers, as it can substantially reduce the cost-per-learner. We are able to offer classroom and virtual classroom sessions to augment this training for particular teams.

Training you can trust

The Structured Writing Method was first created and refined over 30 years ago in order to train in-house writers. Since then, we have written for, and delivered writing training courses, to clients in the UK and around the world, in sectors ranging from technology, engineering and aerospace, to retail, health & safety, education, event management, food services, leisure and professional services.

‘The course made me aware of how easy it is to make mistakes.’

EY delegate

‘I will use the structuring every day.’

Advanced Delegate

‘The Writing for bids course was spot on. People left the training with real skills and techniques that they could implement immediately, on a day-to-day basis. I’m very confident that our writers now have the foundation they need to produce clearer, punchier documents.’

Andy Sampson, Senior Bid Manager, NATS

‘Writing Machine’s Structured Writing Method has not only improved the way we write our reports, it has also changed the way we think as a business.’

Senior Manager, Leadership, Management and Talent Development, Principality Building Society

‘I’m sure that the course will help me produce better quality, more engaging documents and challenge the status quo around content headings.’

Hewlett Packard Delegate

‘The team has absorbed many valuable skills and techniques for creating and communicating clear and concise messages in their writing with greater confi dence. The interactive eLearning format is great. It lets each participant proceed at their own pace and the ability to re-visit course modules over weeks and months is a useful tool for reinforcing and refreshing the learning experience.’

Special Advisor, Indra Navia AS

“The training provided some great insights for the team who were inspired to put the learning straight into action.”

Jodie Yates, Strategic Development Manager, CBRE Global Workplace Solutions

‘My writing will totally change.’

Deloitte delegate

‘I have a clearer idea how to adapt sentences to ensure the messaging is clear.’

AXA delegate

‘[The Structured Writing Method] will help me improve the way I structure my documents, which will also improve my efficiency and the time spent working on them.’

Critical Software delegate

‘I thought I was OK at writing, I know now that I can improve a lot!’

Principality Building Society delegate

‘I feel much more confident when starting to write now – I won’t dread it like I used to!’

Mitchells & Butler delegate

‘It will make me question everything I write… Is it necessary? Is it clear?’

Adelphi delegate

‘I feel more confi dent with my writing and starting with a blank page.’

Electrolux delegate

‘I will think more about structure and headings to bring out key messages and themes.’

Deloitte delegate

‘[I would recommend this course for]… new joiners.’

DLA Piper delegate

‘[I would recommend this course for …] ‘… anyone who writes.’

Principality Building Society delegate

‘I think the course will help my communications to be clearer and more succinct.’

Lloyds Banking Group delegate

‘This course will improve my writing greatly and give me confidence in the future.’

Brand Rexcruitment delegate