Testimonial

Empowering National’s sales team by equipping them with essential bid writing skills

Quick facts

About

National Car Rental is one of the largest car rental companies in the world. Founded in 1947, it now operates a fleet of 375,000 vehicles. National Car Rental is headquartered in St. Louis, Missouri, and has over 3,200 offices in more than 80 countries worldwide.

Courses

  • Better Bid Writing

National Car Rental asked WM Training  to audit the way it responded to invitations to tender – to ensure it was pitching itself in the best possible light to potential corporate clients.

We assessed the clarity, structure, fluency, presentation and impact of National Car Rental’s sales bids, and recommended ways to make their pitches more effective and engaging.

The training solution: a one-day course focused on executive summary writing

The course was designed as an interactive workshop, not a lecture. The delegates were introduced to a range of skills that professional copywriters use to engage the reader. They then put those skills to the test in practical writing exercises. It was challenging, but effective. The key elements covered in the course included structuring, turning facts into benefits, corporate messaging, and grammar. This approach gave delegates a full ‘tool kit’ of techniques for writing executive summaries for any situation.

Client feedback

Delegates were asked to give a score out of five on a list of feedback questions such as ‘Quality of the training content’, ‘Quality of the trainer’ and ‘I have learnt new techniques that will enhance my writing’. The average score was 4.5 out of 5.

“The course not only gave them a range of useful techniques, it also gave them the confidence to approach writing executive summaries with enthusiasm.”
Ron Santiago, previously Vice President for International Sales and Marketing at National Car Rental

“When writing executive summaries it can be so easy to slip into old habits, but now I look at each one individually.”

National delegate

“I now write with far more clarity and focus.”

National delegate