Clear writing is clearly good for business at THSP

THSP’s staff often found it difficult to communicate the benefits of their service in an engaging way. “I was almost certain that the quality of our writing was a big factor in why we weren’t converting leads into sales,” says Adrienne Massey, Administrative Director, THSP.

Additionally, THSP needed to train the team in proofreading. “We were noticing lots of mistakes in people’s writing,” says Nicola Shea, HR manager. “There was disagreement in the office about some grammatical rules, as different generations have been taught different things in school. We needed to know the correct rules, and learn good techniques for effective proofreading.”

The training solution: A concise, tailored writing course appropriate for delegates from multiple departments, including an in-depth proofreading module

“The course taught us so many skills in such a short space of time,” says Adrienne. “We learned how to create attention-grabbing headings and subject lines, to write clearly and concisely, and to make sure our writing focused on the benefits. And, importantly, how to end with a strong call to action. The course moved at a fast pace, yet the trainer – who was incredibly knowledgeable and engaging – was happy to stop and answer questions. There’s no disputing that the course has generated sales for us. I would absolutely recommend it.”

“The proofreading module was fantastic too,” says Nicola. “People learned techniques that will enhance their proofreading ability and lead to better quality documents.”

Client feedback

Delegates were asked to give a score out of five on a list of feedback questions such as ‘Quality of the training content’, ‘Quality of the trainer’ and ‘I have learnt new techniques that will enhance my writing’. The average score was 4.4 out of 5.