Testimonial
Giving Telstra delegates the knowledge to write clear, compelling bids targeted at their audience
Quick facts
Telstra International is a leading global supplier of managed network services and international data, voice and satellite services. It is a division of the leading Australia-based, tier 1 telecommunications and media services company. Together with its offshore subsidiaries and international investments, Telstra serves over 200 of the world’s top 500 companies, spanning Europe, Asia Pacific and the Americas.
Courses
Telstra was looking for a hard-hitting writing course that would significantly improve the quality of their bids.
The bid team sent out proposals on a daily basis but they sometimes suffered from the lack of a compelling message. Moreover, it was apparent that some people were naturally writing to impress an internal audience rather than an external prospect. That’s why Telstra’s organisational development manager felt that an external consultancy would be best placed to take a more objective and critical standpoint.
The training solution: Structured Bid Writing training using existing Telstra bids
Course delegates came from sales, marketing and bid departments. In an additional exercise, Writing Machine Academy took a critical look at some existing Telstra bids to enable delegates to see what was wrong with them.
Writing Machine Academy delivered the course four times – training around 50 Telstra employees.
Client feedback
Delegates were asked to give a score out of five on a list of feedback questions such as ‘Quality of the training content’, ‘Quality of the trainer’ and ‘I have learnt new techniques that will enhance my writing’. The average score across all four courses was 4.4 out of 5.
“I learned some fantastic techniques to speed up the whole activity of writing clear communications.”
Telstra delegate
“I’ll definitely focus more on the sales pitch of a bid and getting across our key messages in a more concise form.”
“I’ll be more efficient in my writing. Will reduce the time it takes me to generate a clear and concise message in all material written.”
“The most useful aspect was how to focus on the messages within an Executive Summary.”
“I learned some fantastic techniques to speed up the whole activity of writing clear communications.”
