Testimonial

Improving consistency of writing at Electrolux Professional

Quick facts

About
Electrolux Professional is the B2B branch of the Electrolux Group. It is a world leading supplier of professional food-service and laundry equipment, and the only company in the world able to provide complete, high performance kitchens combining best-in-class products with outstanding customer support.

Courses

  • Structured Marketing Writing

Electrolux Professional wanted to find a consistent way of writing in order to improve efficiency in expressing content. They had tone of voice guidelines, but these were more relevant to the consumer branch of the business, and needed adjusting for a professional audience.

The product communication manager wanted delegates to practice with real Electrolux examples that they would recognise and be able to learn from.

The training solution: Practice with real Electrolux examples

Electrolux Professional chose Writing Machine Academy’s two-day Structured Marketing Writing course. The standard course was supplemented by practical examples taken from the Electrolux Professional website, datasheets, brochures and leaflets. The course was very interactive, focusing on messaging and tone of voice. Delegates learned how to find and prioritise the most important messages, and how to make these come across more clearly to the reader.

Client feedback

Delegates were asked to give a score out of five on a list of feedback questions such as ‘Quality of the training content’, ‘Quality of the trainer’ and ‘I have learned new techniques that will enhance my writing’. The average score was 4.5 out of 5.

“The trainer was very good and clear in explaining different topics by using actual Electrolux examples.”
Electrolux Professional delegate

“The trainer was very good and clear in explaining different topics by using actual examples.”
Electrolux Professional delegate
“I feel more confident with my writing and starting with a blank page.”
Electrolux Professional delegate
“I will definitely keep in mind all the tips that were given during the course the next time I write.”
Electrolux Professional delegate