Case Study
Increasing sales at Adelphi by teaching structured bid writing techniques
Quick facts
For twenty five years Adelphi has successfully supported the development, launch and marketing of pharmaceutical brands in most therapeutic areas. Headquartered in Manchester, UK and New York, the company has a network offices throughout Europe and the US, Japan and China. The Adelphi Group employs over 600 people worldwide.
Courses
With complex scientific topics to tackle, sales teams from different areas of Adelphi were finding it difficult to write copy that was concise and clear.
Despite being highly qualified individuals – doctors and economists – their sales writing skills weren’t up to scratch. Paul Thomas, Group Commercial Director of Adelphi, was on the lookout for a course that would have a direct impact on delegates.
The solution: Writing training that had a direct effect on sales
Paul chose Writing Machine Academy’s Structured Bid Writing course (Advanced). Delegates found the two days extremely useful, commenting that it far exceeded their expectations and taught them to focus more carefully on their customers’ needs in sales materials. But, even more importantly, Paul noted increased sales as a direct result of attendance.
Client feedback
Delegates were asked to give a score out of five on a list of feedback questions such as ‘Quality of the training content’, ‘Quality of the trainer’ and ‘I have learnt new techniques that will enhance my writing’. The average score across both courses was 4.7 out of 5.
“After the training, our email hit rate went up remarkably and we secured concrete business on the back of it.”
Paul Thomas, Group Commercial Director, Adelphi
