Testimonial
Providing DAS with a fresh approach to copywriting
Quick facts
DAS is one of the UK’s leading legal expenses insurers, providing access to justice for millions of individuals across the UK.
Courses
Bringing to life product benefits is of paramount importance when writing for an insurance company.
Lauren Webb wanted a training course that would give her team strategies to simplify the product descriptions with accurate, structured copy that would also engage the audience effectively.
The training solution: Structured Marketing Writing
Lauren chose Writing Machine Academy’s Structured Marketing Writing (Advanced) training course which provides strategic guidance and practical tools for a fresh approach to copywriting. After a comprehensive briefing, Writing Machine Academy delivered a course that best suited DAS’ needs.
The delegates found the course really useful — giving them a new strategy for approaching writing tasks and helping them to gain confidence in writing creatively for different purposes.
Lauren has found that, since the training, people have been putting what they learned into practice. “Structured Marketing Writing has given us much greater confidence when creating web copy, opinion articles, marketing emails, brochures and datasheets.”
Client feedback
Delegates were asked to give a score out of five on a list of feedback questions such as ‘Quality of the training content’, ‘Quality of the trainer’ and ‘I have learned new techniques that will improve my writing’. The average score across the course was 4.5 out of 5.
“Structured Marketing Writing has given us much greater confidence when creating web copy, opinion articles, marketing emails, brochures or datasheets.”
Lauren Webb, Marketing Manager, DAS
“This course has given me the confidence to be more creative with my copy whilst also keeping it clear and concise.”
“The course will improve my writing and has provided me with skills to allow me to write with clarity, changing my style depending on the audience.”
“I now feel confident to reviewing copy and giving useful feedback.”
“The trainer was enthusiastic and engaging.”
