Teaching ITV delegates at all levels how to write a range of materials for the company

ITV’s people development project manager was organising a series of taster training days for ITV employees.

She realised that a business writing course would sit well alongside the other courses offered. She needed to find a course that would appeal to a wide range of delegates writing all sorts of different materials for ITV.

The training solution: Business writing training to fit in with the organisation’s ‘training week’

Writing Machine Academy’s Structured Business Writing course was offered to all ITV employees as part of a training week. Delegates included a senior legal business affairs executive, an intranet manager and an editorial researcher. We made sure that the examples and exercises were not specific to any one area.

The ITV people development project manager was delighted with the day: “Feedback from the delegates has been very positive. The trainer was great and adapted amazingly well when we found out we had technical issues our end. For the time I sat in on the session she was friendly, engaging and obviously knowledgeable about her subject.”

Client feedback

Delegates were asked to give a score out of five on a list of feedback questions such as ‘Quality of the training content’, ‘Quality of the trainer’ and ‘I have learned new techniques that will enhance my writing’. The average score was 4.9 out of 5.