Transform the way you write bids
When competing for large international contracts, it’s not enough to have a technically excellent, credible and cost-competitive solution. Organisations lose bids simply because they can’t articulate a clear, compelling and competitive proposition. In this context, bid writing skills are critical. Good writing can, quite simply, improve an organisation’s win rate.
Who is the course for?
Structured Writing Method™ for bids is designed for bid managers, reviewers, subject matter experts and sales professionals. More ...Structured Bid Writing
The course is primarily designed for people working in large companies that are competing for international business through a formal bid process, typically in English. However, the process and techniques are equally useful to individuals working in smaller organisations who need to improve the quality of their tender documents.
What will you learn?
Structured Writing Method™ for bids teaches processes, techniques and shortcuts that will dramatically improve your ability to write bid documents which are clearer, more concise, compelling and competitive. More ...Carefully analyse the requirements of a bid; write compelling and competitive bid messages; effectively plan and structure bids, executive summaries and individual answers; answer complex questions; optimise your documents for scan readers and scoring; review your work to ensure that every bid is as professional as possible; work more productively.
Training delivery options
From eLearning-only, to a full blended delivery, we can train the Structured Writing Method in whatever way suits you best.
Training you can trust
The first part of the method is objective setting and in this bid course that means taking a long hard look at the requirements of the bid.
Next, getting your messages right is critical for any writing. That’s why it’s such an important part of the Structured Writing Method. It probably does not need saying that this is an absolutely critical part of any successful bid process.
The method then moves on to structuring. if you can create an effective structure for a bid document before writing begins, you are far more likely to write a better document, much faster. It will also mean that you can get your initial draft seen and approved much earlier in the bid process which means reviewers won’t be asking for any last minute rewrites.
The key thing about the Structured Writing Method is that writing tends to be the very last thing you do. After you’ve worked out your initial objectives, fine-tuned your messages and created the structure for your answer, you’ll find your writing is much more focused and confident than before. But it’s still important to look at several ways to improve the crafting of your writing at this last stage.