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Paul Ayling

About Paul Ayling

Paul has over 30 years’ experience developing world-class editorial solutions for B2B communications in many different private and public sectors, especially technology, professional services and engineering. He has extensive experience of positioning companies and corporate divisions, particularly in large global organisations. He is the founder of Writing Machine Agency, the UK’s first specialist editorial agency, and Writing Machine Academy, which has trained thousands of students in hundreds of companies in the use of the Structured Writing Method™ to produce much better documents, faster.
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We are the UK’s leading writing consultancy. We developed the Structured Writing Method in the 1990s and have been using it ever since to provide world-class marketing, sales and bid copywriting. Whether you want a single executive summary, a case study programme or a complete editorial solution for your whole business, our experienced team can partner with you.

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Writing Machine Academy delivers writing courses based on the Structured Writing Method. Our courses teach processes, techniques and shortcuts that can dramatically improve an individual’s ability to write. Importantly, these processes also increase writing efficiency, thereby enhancing productivity.

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All content © Thinking & Writing Limited 2022. Structured Writing Method™ and Structured Writing Method® are registered trade marks of Thinking & Writing Limited. All rights reserved. Writing Machine, Writing Machine Agency and Writing Machine Academy are trading names of Thinking & Writing Limited, a company registered in England and Wales with company number 13794133.
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