Executive summaries. Or executive propositions?
Executive summaries must articulate a clear, concise and competitive message.
Three benefits of the unique way that we work
Interview techniques, messaging and a focus on angles: just three of the ways Writing Machine is able to delight its clients.
Writing a case study: the four most common pitfalls
To improve the quality of your case studies, it's important to avoid these common mistakes.
Which case study format is right for your marketing objectives?
To create the right format for your case study you must first understand your objectives.
Case studies: the art of credibility
Case studies are a great marketing vehicle, but too often they don't fulfil their purpose. Improve your approach and increase their impact.