Three benefits of the unique way that we work
Interview techniques, messaging and a focus on angles: just three of the ways Writing Machine is able to delight its clients.
Blended virtual classroom: the ‘new normal’ for skills training?
In recent weeks corporate training has gone virtual. We consider the long term, and whether virtual blended classroom training will become the 'new normal'.
The golden rule of crafting: write like you speak
This simple rule will make sure your writing sounds more natural, and that the widest possible audience understands your point.
Five surprising ways the Structured Writing Method can improve your business
By breaking down the intellectual processes needed to write effectively, the method can transform the way people think and work.
Top tips for setting an effective objective
Setting an objective upfront gives you the chance to step back and consider your writing – and your work more broadly – strategically from the very beginning.
What is the Structured Writing Method?
The Structured Writing Method™ is applicable to every business, and every business document. But what is it, and how does it work?
Content triage: the perfect answer to research overload
Researching a topic used to be difficult because information was so hard to come by. Now the challenge is how to deal with information overload.
White paper: ‘The transformative power of structured writing’
There is a clear and rapid shift in the type of skills that organisations are needing in order to thrive.
How training in structured writing develops a multi-skilled workforce
Many of our clients have told us the same thing: that the Structured Writing Method™ has an impact that goes far beyond writing.
The problem with traditional messaging
There’s one fundamental problem with traditional messaging projects: they rarely create messages that are usable.