Away with the fairies: when the analogy runs wild
Business documents should take your readers on a journey, but take care not to stray too far!
Semicolonic irritation: curing your semicolon complaints
Struggling with the semicolon? There's no reason to fear this misunderstood mark once you learn the rules.
You’ve got mail: writing better emails
Are your emails reaching the right audience? Avoid these pitfalls to ensure they don't end up in the bin.
Brand perception should be more than skin-deep
Top-down, detailed message guidelines are every bit as crucial to successful corporate marketing as design guidelines.
Academic writing: we need to pay attention now
We can help university students achieve more by giving them the right tools for successful academic writing.
Structured writing, strategic thinking
Employers have noticed the gap in written communication skills that many graduates have. So, how can this be fixed?
Objective setting: why it’s so important when creating marketing collateral
If you want to achieve something, you must have a clear idea about what it is you’re trying to achieve.
The art of the newsletter
Writing an engaging newsletter that appeals to your readers can prove challenging. Find out how to keep them interested.
Social media must be created from quality building blocks
Social media might be fast - but you still need to get the basics right. Without the right messages, your campaigns will fall apart.
Case studies: the art of credibility
Case studies are a great marketing vehicle, but too often they don't fulfil their purpose. Improve your approach and increase their impact.