Entertain before you inform
Entertaining – or engaging – your reader is something that needs to happen right at the start of any written document, no matter what it is.
Break down the walls with subheadings
Subheadings break down your text into manageable, consumable chunks, and actively encourage your reader to stay with you.
Six ways to write with authority
For your writing to transform into a successful weapon and have that impact, it's important to write with a sense of authority.
A fistful of bullet point tips
Every good western needs a shootout. But it isn’t just gunslingers for whom the bullet is essential.
Tidy your room: how to lay out paragraphs
Badly laid out text gives the impression that you aren't clear on what you’re writing about.
How and when to break the grammar rules
Breaking a few traditional grammar rules of the English language can make your copy more entertaining and more accessible.
Trust me, I’m an engaging writer
Every writer wants their writing to be both engaging and credible. But it's a tricky combination; all too often these objectives seem to compete with one another.
American English: there’s more than meets the -ize
Whether you're writing British or American English, mistakes in any document can undo your hard work.
Putting the apostrophe in its place
Bad punctuation can undo all your hard writing work. Make sure your apostrophes are where they should be.
Linking sentences and paragraphs
Clarity is one of the hallmarks of good writing. So, improve your skills with our three quick tips on linking.