Five surprising ways the Structured Writing Method can improve your business
By breaking down the intellectual processes needed to write effectively, the method can transform the way people think and work.
Top tips for setting an effective objective
Setting an objective upfront gives you the chance to step back and consider your writing – and your work more broadly – strategically from the very beginning.
Writing a case study: the four most common pitfalls
To improve the quality of your case studies, it's important to avoid these common mistakes.
What is the Structured Writing Method?
The Structured Writing Method™ is applicable to every business, and every business document. But what is it, and how does it work?
Objective setting: why it’s so important when creating marketing collateral
If you want to achieve something, you must have a clear idea about what it is you’re trying to achieve.
The art of the newsletter
Writing an engaging newsletter that appeals to your readers can prove challenging. Find out how to keep them interested.