Writing long documents: face your fears one step at a time
Writing long documents can be a daunting task, so follow our advice and make your task more manageable.
Which case study format is right for your marketing objectives?
To create the right format for your case study you must first understand your objectives.
Keeping your writing simple: Occam’s razor
What's the best way to keep your writing simple and clear? William of Occam had some great advice.
Improving productivity: more haste, less speed
Do you struggle with meeting deadlines? Improve your productivity with our simple writing tips.
Away with the fairies: when the analogy runs wild
Business documents should take your readers on a journey, but take care not to stray too far!
You’ve got mail: writing better emails
Are your emails reaching the right audience? Avoid these pitfalls to ensure they don't end up in the bin.
Brand perception should be more than skin-deep
Top-down, detailed message guidelines are every bit as crucial to successful corporate marketing as design guidelines.
Academic writing: we need to pay attention now
We can help university students achieve more by giving them the right tools for successful academic writing.
Structured writing, strategic thinking
Employers have noticed the gap in written communication skills that many graduates have. So, how can this be fixed?
Objective setting: why it’s so important when creating marketing collateral
If you want to achieve something, you must have a clear idea about what it is you’re trying to achieve.