Transform the way you write bids

When competing for large international contracts, it’s not enough to have a technically excellent, credible and cost-competitive solution. Organisations lose bids simply because they can’t articulate a clear, compelling and competitive proposition.

In this context, bid writing skills are critical. Good writing can, quite simply, improve an organisation’s win rate.

Who is the course for?

Structured Bid Writing is designed for bid managers, reviewers, subject matter experts and sales professionals. More ...

Structured Bid Writing

The course is primarily designed for people working in large companies that are competing for international business through a formal bid process, typically in English. However, the process and techniques are equally useful to individuals working in smaller organisations who need to improve the quality of their tender documents.

What will you learn?

Structured Bid Writing teaches processes, techniques and shortcuts that will dramatically improve your ability to write bid documents which are clearer, more concise, compelling and competitive. More ...
Carefully analyse the requirements of a bid; write compelling and competitive bid messages; effectively plan and structure bids, executive summaries and individual answers; answer complex questions; optimise your documents for scan readers and scoring; review your work to ensure that every bid is as professional as possible; work more productively.

Available any time. Anywhere.

Online training is available anywhere you have a connection to the web.
The Structured Bid Writing classroom course is available throughout the UK and parts of Europe.

 

BID Writing across all devices

Detailed course content

The first part of the method is objective setting and in this bid course that means taking a long hard look at the requirements of the bid.

  • Objective setting: bid requirements analysis
    In this lesson, you’ll look at how to analyse the requirements of a bid to work out exactly what the prospect is asking, how you can best fulfil those requirements and – crucially – whether your organisation should be submitting a bid at all.

Next, getting your messages right is critical for any writing. That’s why it’s such an important part of the Structured Writing Method. It probably doesn’t need saying that this is an absolutely critical part of any successful bid process.

  • Messaging: executive summaries
    This lesson teaches a tried-and-trusted messaging method for creating clear, compelling and competitive messages. These will form the key structural elements used when structuring an executive summary in a later lesson.
  • Messaging: for bid questions
    If your job is to answer one or more questions in a tender document, it is important to know how to create messages that are clear, concise, competitive and compelling. This lesson shows you how.
The method then moves on to structuring. if you can create an effective structure for a bid document before writing begins, you are far more likely to write a better document, much faster. It will also mean that you can get your initial draft seen and approved much earlier in the bid process which means reviewers won’t be asking for any last minute rewrites.

  • Structuring: Outline View
    In this lesson, you’ll learn how to use Microsoft Word’s extremely powerful Outline View tool to help you rapidly, and more effectively, structure your writing.
  • Structuring: executive summaries
    Not all RFPs allow you to write an executive summary. But if you are given that option then it is a great opportunity to communicate your competitive position. This lesson provides clear guidelines on how best to structure your executive summary. It shows how the structure should communicate your competitive messages and discusses where and how the other elements of your executive summary should be included.
  • Structuring: answering complex bid questions
    Next, we’ll look at how to answer a question properly. It’s important because failing to answer the question properly is sadly one of the worst crimes committed in bid responses. In this lesson we’ll look at how to break down a question into its key components to make sure you answer it fully, and even assign appropriate word counts to different aspects of your answer.
  • Structuring: answering complex questions with storyboards
    Structuring is also key to creating a plan (or storyboard) for a bid answer. You can then show this to the final review team at an early stage – before you write – enabling you to often cut out hours of unnecessary revision time. This lesson will show you how to create a storyboard, and use it to get your bid answers approved internally before you craft your writing.
The key thing about the Structured Writing Method is that writing tends to be the very last thing you do. After you’ve worked out your initial objectives, fine-tuned your messages and created the structure for your answer, you’ll find your writing is much more focused and confident than before. But it’s still important to look at several ways to improve the crafting of your writing at this last stage.

  • Crafting: writing for scan readers
    Just like web readers, procurement people tend to scan read bid documents – looking for things they can score. In this lesson, we’ll look at a variety of useful techniques that will enable you to create bid documents that can be scan-read by your prospects. You will see how you can use things like headings, bullets, boxes and bold text to make your documents an easy and manageable read.
  • Crafting: engage your readers
    This lesson asks ‘How are you going to hold your reader’s interest if your text is uninspiring and dull?’ You’ll learn how to engage your readers by turning facts into benefits, and writing lively, direct sentences.
  • Crafting: writing with clarity
    It’s important that your bid documents convey your proposition as clearly as possible. That’s why we have a lesson that shows you how to cut jargon from your bids, and how to use words and sentences that are as short and simple as possible.
  • Crafting: writing with authority
    Writing with authority is important for internal documents. But it can also be critical for external facing documents offering consultative advice. This lesson looks at the particular challenges of such documents and will give you guidance on authoritative structure and language. In addition, it will give advice on when to provide legal caveats and how best to incorporate them.
  • Crafting: grammar and punctuation
    Poor grammar and punctuation create the effect of an unprofessional organisation. This lesson should clear up a number of common grammatical queries, and shows you the correct way to use punctuation marks such as colons, semi-colons and apostrophes.
  • Crafting: proofreading
    As you can imagine, a few silly mistakes in a bid document can undo all the hard work that you’ve put into it. So finally, and appropriately perhaps, the Structured Writing Method finishes with a lesson about proofreading, in which you will learn our top ten tips to help you improve the accuracy of your writing.

Training you can trust

We have taught Structured Bid Writing to many of the world’s leading brands.

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Transform your bid writing

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