Opinions matter – top ten tips for article writing
Opinions matter. They can help you convince your customers that your company is at the top of its game – and they can showcase your vision of the future, too.
Three benefits of the unique way that we work
Interview techniques, messaging and a focus on angles: just three of the ways Writing Machine is able to delight its clients.
9 top tips for writing great white papers
White papers are a hugely important part of the marketing mix.
Six different types of white paper – and how to write them
Not all white papers are the same.
Editing and proofreading mini guide: success is in the details
Everyone makes mistakes. But when it comes to marketing collateral, you really can’t afford to allow even a single error to slip through the net.
Five surprising ways the Structured Writing Method can improve your business
By breaking down the intellectual processes needed to write effectively, the method can transform the way people think and work.
Top tips for setting an effective objective
Setting an objective upfront gives you the chance to step back and consider your writing – and your work more broadly – strategically from the very beginning.
Writing a case study: the four most common pitfalls
To improve the quality of your case studies, it's important to avoid these common mistakes.
The problem with traditional messaging
There’s one fundamental problem with traditional messaging projects: they rarely create messages that are usable.
Which case study format is right for your marketing objectives?
To create the right format for your case study you must first understand your objectives.