Executive summaries. Or executive propositions?
Executive summaries must articulate a clear, concise and competitive message.
Blended virtual classroom: the ‘new normal’ for skills training?
In recent weeks corporate training has gone virtual. We consider the long term, and whether virtual blended classroom training will become the 'new normal'.
What is the Structured Writing Method?
The Structured Writing Method™ is applicable to every business, and every business document. But what is it, and how does it work?
Content triage: the perfect answer to research overload
Researching a topic used to be difficult because information was so hard to come by. Now the challenge is how to deal with information overload.
White paper: ‘The transformative power of structured writing’
There is a clear and rapid shift in the type of skills that organisations are needing in order to thrive.
How training in structured writing develops a multi-skilled workforce
Many of our clients have told us the same thing: that the Structured Writing Method™ has an impact that goes far beyond writing.
You’ve got mail: writing better emails
Are your emails reaching the right audience? Avoid these pitfalls to ensure they don't end up in the bin.
Academic writing: we need to pay attention now
We can help university students achieve more by giving them the right tools for successful academic writing.
Structured writing, strategic thinking
Employers have noticed the gap in written communication skills that many graduates have. So, how can this be fixed?
Objective setting: why it’s so important when creating marketing collateral
If you want to achieve something, you must have a clear idea about what it is you’re trying to achieve.