Entertain before you inform
Entertaining – or engaging – your reader is something that needs to happen right at the start of any written document, no matter what it is.
Break down the walls with subheadings
Subheadings break down your text into manageable, consumable chunks, and actively encourage your reader to stay with you.
Six ways to write with authority
For your writing to transform into a successful weapon and have that impact, it's important to write with a sense of authority.
Editing and proofreading mini guide: success is in the details
Everyone makes mistakes. But when it comes to marketing collateral, you really can’t afford to allow even a single error to slip through the net.
A fistful of bullet point tips
Every good western needs a shootout. But it isn’t just gunslingers for whom the bullet is essential.
Tidy your room: how to lay out paragraphs
Badly laid out text gives the impression that you aren't clear on what you’re writing about.
How and when to break the grammar rules
Breaking a few traditional grammar rules of the English language can make your copy more entertaining and more accessible.
Five surprising ways the Structured Writing Method can improve your business
By breaking down the intellectual processes needed to write effectively, the method can transform the way people think and work.
Top tips for setting an effective objective
Setting an objective upfront gives you the chance to step back and consider your writing – and your work more broadly – strategically from the very beginning.
Writing a case study: the four most common pitfalls
To improve the quality of your case studies, it's important to avoid these common mistakes.