Opinions matter – top ten tips for article writing
Opinions matter. They can help you convince your customers that your company is at the top of its game – and they can showcase your vision of the future, too.
Create a perfect value proposition in 5 steps
“A great value proposition can help you connect with more prospects and boost your commercial success, but writing this kind of document can be very challenging and time consuming if you don’t go about it the right way. To take the pain out of the entire process, try following [...]
Case study: Let the training come to you
Writing Machine’s virtual blended classroom delivery model has proven itself to be a great way of upskilling geographically distributed bid teams efficiently, economically, and safely. Towards the end of 2019, bid team members from a leading global real estate services and investment firm attended a traditional [...]
Blended virtual classroom: the ‘new normal’ for skills training?
In recent weeks corporate training has gone virtual. We consider the long term, and whether virtual blended classroom training will become the 'new normal'.
White paper: ‘The transformative power of structured writing’
There is a clear and rapid shift in the type of skills that organisations are needing in order to thrive.
Fresh perspectives on writing
Here are some of the insights and fresh perspectives on writing that we will be sharing over the next few weeks.
Brand perception should be more than skin-deep
Top-down, detailed message guidelines are every bit as crucial to successful corporate marketing as design guidelines.
Academic writing: we need to pay attention now
We can help university students achieve more by giving them the right tools for successful academic writing.
Structured writing, strategic thinking
Employers have noticed the gap in written communication skills that many graduates have. So, how can this be fixed?
Objective setting: why it’s so important when creating marketing collateral
If you want to achieve something, you must have a clear idea about what it is you’re trying to achieve.