News & Opinion

Create a perfect value proposition in 5 steps

2021-08-17T17:05:58+00:00August 16th, 2021|Categories: Business writing, Featured, Marketing writing, Messaging, Opinion|

“A great value proposition can help you connect with more prospects and boost your commercial success, but writing this kind of document can be very challenging and time consuming if you don’t go about it the right way. To take the pain out of the entire process, try following [...]

Case study: Let the training come to you

2021-05-20T17:09:47+00:00May 20th, 2021|Categories: Bid writing, Featured, News, Opinion, Trade secrets of writing|

Writing Machine’s virtual blended classroom delivery model has proven itself to be a great way of upskilling geographically distributed bid teams efficiently, economically, and safely. Towards the end of 2019, bid team members from a leading global real estate services and investment firm attended a traditional [...]

Blended virtual classroom: the ‘new normal’ for skills training?

2020-06-01T15:02:36+00:00May 28th, 2020|Categories: Bid writing, Business writing, Featured, Marketing writing, Opinion, Structured Writing Method™, Writing for ...|Tags: , , , |

In recent weeks corporate training has gone virtual. We consider the long term, and whether virtual blended classroom training will become the 'new normal'.

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